Secondary Research into Audience

Viewing Figures

Audience viewing figures tend to be at their peak in the months of July and August as it is generally the time that people will have the most money and are most willing to spend it on going to the cinema.  This type of understanding about viewing figures would influence the time at when films are released.

It is also understood that a lot of people tend to visit the cinema more when it is a seasonal occurrence, such as Christmas or Valentine's Day.  At both of these seasonal times it would be best if you release more romantic films as there is a lot of study into the idea that this is what the audience is going to be more likely to watch.  This is a factor to think about if you want to get the viewing figures of your film as high as possible.

In regards to placement of film trailers, it is highly known that a lot of trailers are placed before the viewing of a film that has a similar idea or storyline.  For example, the trailer for a new Die Hard movie, might be placed before the viewing of a Lethal Weapon movie, due to the fact that they follow similar action themes that would appeal to the same type of audiences.  It is important where you place these trailers as it all depends on who you are showing your trailer to.

The types of people that tend to view movies and go to the cinema, are based on the income and class of particular people and also variates on the amount of time and money people are wiling to spend on going to the cinema.  As the audience is the most important factor when creating a film, the film that is being created must be identifiable to the audience, which means that the producers will look at demographics in order to get a good understanding of the type of people that are going to be most likely to go to the cinema.

In 2011, this viewing statistic was recorded:

It is clear from looking at this that there is a significant amount of people between the ages of 25 and 39. that are most likely to go to the cinema. This is most likely due to the fact that they have the most money and are willing to spend it.  Another factor to consider about this particular demographic is the idea that the majority of the people in this category, will have children, which is the second highest percentage in regards to moviegoers.  This is important as it is clear that a lot of people are willing to take their children to the cinema, which would indicate a rise in animated movies. 

Production companies need to recognise this so that they can produce films that are both interesting for adults and fun for children as they are the main people that attend the cinema. 

After looking specifically at the film The Blind Side, it is clear that there is a very similar target audience to what I am aiming my own film at which is why I thought it necessary to look at the demographics for the film and understand the different types of people that are going to be most likely to watch this film.

This is what I found out about the movie 'The Blind Side':

As you can see, the majority of the people that watch this type of movie are females, mainly ages between 15 and 24, which is generally the type of audience that I am going to aim my own trailer at.  The class is also important as it indicates where would be the best placed to screen the trailers and place ancillary products such as posters.