Tuesday, 22 April 2014

Evaluation Question 2.

How effective is the combination of your main product and ancillary tasks?

Both my main product and ancillary tasks work hand in hand to give the audience the type of drama film that they want to experience.  I think that personally, I managed to get the relationship between the characters across extremely well on the poster and magazine cover, looking happy to entice the audience into wanting to know more.  When looked at against the trailer, it shows that there is only part of the story being shown, which is something that I wanted to show through my products.


The poster for the film has many conventions of professional and existing film posters that are out there, due to the way that I chose to construct the poster itself.  After looking at many posters and how they related to the film, I thought that this would be the best way to make the correspond, as I was inspired by the way that the Intouchables poster was constructed alongside the film.  I decided that I was going to construct my own in a similar fashion, but using some of my own ideas which is why I put it together like this.  Firstly, I think that the image that I chose to use for the poster cover corresponds really well with the relationship that we begin to see throughout the trailer.








This part of the trailer works well with the image on the front of the poster, due to the fact that it has some of the same emotions such as we can see from the screenshot of my trailer. The idea that the characters are always happy is presented in the poster alongside this scene from the trailer, which is something that I wanted to portray in my poster.  I also tried to used the same fonts and a similar colour scheme in the poster and trailer to make sure that you can tell that the two correspond and that the audience would be able to recognise this. My magazine cover was also constructed in a similar way, using conventions of magazine covers to make it work for the audience when they are comparing it alongside the trailer and looking at the vibe that it gives off.

As you can see the poster also has the same sort of emotion that we can see in the poster and also the feel that we get from the trailer.  I think the two ancillary tasks work very well together as the characters are wearing the same clothing, which was something that I thought was very important and it is also effective in the sense that it is in keeping with both the trailer and the poster as this is very important when distributing and promoting a film.

When producing the poster and magazine cover, I made sure that I used the same actors, wearing the same costumes, so that an audience can tell how they link together.  This was important to me, so that I could get across the idea of my trailer and film to the audience.  The two ancillary tasks would have had to of linked together so that it would fit with the trailer.  I did this in a number of ways.

Firstly, I made sure that the emotion in both the poster and the magazine cover images, were replicating the feel of the trailer.  This was important in order for the audience to understand the most prominent emotion that they should feel.  I thought that it would be a good idea to have the two main actors happy and laughing in conversation so that they can see the relationship between the characters from the outset and even before they begin to view the trailer.  I also wanted to keep the clothes and the colour scheme the same so that there is consistency throughout both of the products and also so that they both work with the trailer.

I also thought that it would be a good idea to look more at the composition of the images so that it appeals more to the audience as a whole.  This is something that I really wanted to take into account as it automatically directs it's appeal at certain types of people through the way that it is positioned.

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